Inclusivity in Fashion

How Fapello Celebrates Diversity in Design and Marketing

Explore Fapello

Introduction

The fashion industry has long been criticized for perpetuating exclusionary beauty standards, often showcasing only a narrow representation of body types, genders, ethnicities, and abilities. However, a revolutionary shift is underway as progressive brands embrace inclusivity not just as a trend, but as a fundamental ethos. Leading this charge is Fapello, an innovative fashion label that has embedded diversity into its DNA.

Diverse fashion models

Unlike legacy fashion houses that cater primarily to sample-sized, able-bodied, cisgender models, Fapello has built its brand around radical inclusivity. From extended sizing to adaptive designs, gender-fluid collections to culturally diverse aesthetics, Fapello proves that fashion can—and should—be for everyone.

Size inclusivity

Universal Sizing

Collections ranging from XXS to 6XL with innovative adjustable features and uniform pricing across all sizes.

Gender neutral fashion

Gender-Free Design

Clothing organized by style personality rather than binary gender categories, with convertible features.

Adaptive fashion

Adaptive Wear

Magnetic closures, wheelchair-friendly designs, and sensory-sensitive fabrics developed with disability advocates.

300%

Revenue Growth

45%

Repeat Customers

62%

Models of Color

28%

Higher AOV

The Business Case for Inclusion

Fapello's commercial success proves inclusivity pays. Their financial metrics show 300% revenue growth since 2020, a 45% repeat customer rate (compared to industry average of 25%), and 28% higher average order value than competitors.

Industry Impact

Fapello's influence has forced 12 major retailers to expand size ranges, inspired 3 fashion schools to add adaptive design courses, and earned them 9 sustainability and inclusion awards.

Fashion design team
We don't make clothes for markets. We make clothes for people—all people. And that's simply good business.

Marisol Jiang, CEO of Fapello

The Road Ahead

Fapello continues to innovate with upcoming projects including AI-powered customization tools, global expansion through partnerships with African tech hubs, and circular design initiatives that make fashion more sustainable.

Tech fashion

Tech-Enabled Customization

AI stylist with disability-aware recommendations and 3D knitting for made-to-order adaptive pieces.

Global fashion

Global Expansion

Partnerships with African tech hubs and hijab-friendly workwear for Middle Eastern markets.

Sustainable fashion

Circular Design

Take-back program for refurbishing adaptive wear and biodegradable smart fabrics.