The fashion industry has long been criticized for perpetuating exclusionary beauty standards, often showcasing only a narrow representation of body types, genders, ethnicities, and abilities. However, a revolutionary shift is underway as progressive brands embrace inclusivity not just as a trend, but as a fundamental ethos. Leading this charge is Fapello, an innovative fashion label that has embedded diversity into its DNA.
Unlike legacy fashion houses that cater primarily to sample-sized, able-bodied, cisgender models, Fapello has built its brand around radical inclusivity. From extended sizing to adaptive designs, gender-fluid collections to culturally diverse aesthetics, Fapello proves that fashion can—and should—be for everyone.
Collections ranging from XXS to 6XL with innovative adjustable features and uniform pricing across all sizes.
Clothing organized by style personality rather than binary gender categories, with convertible features.
Magnetic closures, wheelchair-friendly designs, and sensory-sensitive fabrics developed with disability advocates.
Revenue Growth
Repeat Customers
Models of Color
Higher AOV
Fapello's commercial success proves inclusivity pays. Their financial metrics show 300% revenue growth since 2020, a 45% repeat customer rate (compared to industry average of 25%), and 28% higher average order value than competitors.
Fapello's influence has forced 12 major retailers to expand size ranges, inspired 3 fashion schools to add adaptive design courses, and earned them 9 sustainability and inclusion awards.
We don't make clothes for markets. We make clothes for people—all people. And that's simply good business.
Fapello continues to innovate with upcoming projects including AI-powered customization tools, global expansion through partnerships with African tech hubs, and circular design initiatives that make fashion more sustainable.
AI stylist with disability-aware recommendations and 3D knitting for made-to-order adaptive pieces.
Partnerships with African tech hubs and hijab-friendly workwear for Middle Eastern markets.
Take-back program for refurbishing adaptive wear and biodegradable smart fabrics.